Some of you from the previous decade might have liked to read magazines or books printed on paper, whether it’s good quality or simple paper. Now, magazines or books have become digital devices that you can read anywhere and anytime while you are connected to the internet.
Curation and crowd-sourcing in action! Today I’m summarizing 10 of the most actionable and creative answers to the following question:
Blogs are not vacuums. Each post, after circulation and promotion, after initial discussion, still exists and adds value. But how can we take a blog post and use this content in some other way after it has been posted? I am speaking here of ideas like converting to PowerPoint presentations and posting them to SlideShare, etc. Your ideas? Thanks!
Repurpose away!
1. “Best of”: Create special tabs, lists or pages for posts based on popularity, subject matter or number of Tweets, Facebook shares/Likes, etc.
2. Print pieces: Collect similarly themed content, and print booklets for distribution at trade shows, conferences and networking events.
3. Supplements: If you have a YouTube video, Sribd upload or Slideshare deck on the subject, link to a corresponding blog post.
4. Dig & link: Before you write a new post, review some of what you’ve written previously on similar topics and selectively link to related work.
5. Footer recommendations: After each post, collect links to related previous content. Several WordPress plugins can generate these recommendations automatically.
6. Internal resource: Your colleagues should know that your company’s blog is a content source that can inform their presentations, reports and other work projects.
7. Mash it up: Pull in content from multiple channels onto one page per subject. A page about word of mouth marketing, for instance, would have all applicable tweets from your company, blog posts, public slide decks, pod casts and white papers featured.
8. Manifesto!: Extract themes and learning from your previous work, and summarize into prediction pieces, opinion posts and year-in-review spots. Link back to the original posts.
9. Newsletters: Showcase relevant posts within your recurring newsletter, with a focus on digging deep into your archive to get new eyes on old content.
10. Shareable bits: Gather interesting factoids and points from older work, and tweet it out (or share via Facebook and LinkedIn) with a link. This is a great way to break a longer post down into pieces that are perfect for social sharing.
