Nike’s marketing campaign of “Just Do It” is one of the most successful campaigns on the planet. Nike took their campaign global during the 2008 Summer Olympics in Beijing.
“Just Do It” works because it shows the drive and dedication of the Olympic athletes to overcome all obstacles.
Now that comes with ATTITUDE!
Somewhere I picked up that attitude means At- IT-U-DO. I have made this my motto. Because it works.
Your ideas and opinions show up in your behavior. They show in what you are doing. AT-IT-U-DO.
You see this all of the time. When someone says, “he has a bad attitude” … it is because his behavior shows it.
My sister recently went to an auto parts store to buy a battery. This particular store installs the batteries they sell. The two young men that sold her the battery would not put it in because it was close to the end of their shift. Bad Attitude.
A man standing nearby cheerfully offered to put the battery in. He was in the store buying parts for his mobile automotive repair business. He put the battery in and was not going to charge her. Good attitude. She paid him anyway and got his business card….she will be his services again.
When I face a problem with a bad attitude like…this is so serious…or I hate this…or I am busy blaming everyone else, the problem grows. The problem almost seems to expand like a hot air balloon. It becomes impossible to get through. But if I simply change my attitude to being really interested or to cheerfulness it is easy to solve. I can see the solutions and my actions take much less effort.
It is like the “Frowny Face” song we learned as kids,
“If you chance to see a frown do not let it stay. Quickly turn it upside down and smile that frown away.”
You can try this out for your self. The next time you have a bad attitude change it. Just consciously change it.
This works great when you’re bugged about driving in heavy traffic. Smile at the guy next to you. Turn on good tunes and sing along. Admire that driver that just cut you off, for how good he is at being a jerk. It is a fun game. See how fast you can bring yourself up to a cheerful outlook.
The next time you are standing in a check out line, irritated and cussing about how slow the line is going. Play the game. Admire the checker for her willingness to work and serve you. Smile at the person behind you and start up a friendly conversation. Whistle a happy tune. Find the funniest dressed person in the store.
Play the game. Play it often. Become a pro at changing your At-It-U-Do.
“The last of the human freedoms: to choose one’s attitude in any given set of circumstances, to choose one’s own way.” -Victor Frankl-
No matter your business, you will bump up against obstacles. You can play the game of business just like the Olympic athletes, with drive and dedication.” You can “Just Do It” with a winning attitude.