McDonalds, Apple, Nike and You

What does McDonald’s, Apple, and Nike have to do with you and your business?

In 1954, when Ray Kroc drove into the very first McDonalds Restaurant, he saw fast service! Ray took the idea and ran with it. It wasn’t long, and other companies were following Ray’s business model. McDonald’s restaurants served more than 58 million people a day in 2008.

For almost 30 years, Apple has maintained its lead in computer, consumer electronics, and innovative software. In 2008, Fortune Magazine named Apple the most admired company in the United States. Devoted Apple customers boosted sales for 2008 to over 32 billion dollars worldwide.

Business- A “Just Do It” Attitude

Nike’s marketing campaign of “Just Do It” is one of the most successful campaigns on the planet. Nike took their campaign global during the 2008 Summer Olympics in Beijing.

“Just Do It” works because it shows the drive and dedication of the Olympic athletes to overcome all obstacles.

Now that comes with ATTITUDE!

Somewhere I picked up that attitude means At- IT-U-DO. I have made this my motto. Because it works.