Driving Traffic to Your Site: A Little Horse Sense

I bet you read a lot of stuff about e-commerce. I sure do. Most articles I find out there are about marketing on the web: how to advertise effectively with banners and click-throughs, how to promote yourself through e-mail and newsletters, how to succeed in driving lots of consumer traffic to your site. And who isn’t trying to attract customers and build the bottom line? But every time I read this stuff, I start thinking about horses: how you can lead them to water but can’t make them drink, and how you shouldn’t go putting carts before them.

I’m going to keep this one short and sweet. Before you go blowing your marketing budget (and more) on increasing traffic to your site, make sure your best dollars have gone into designing and maintaining a site that isn’t going to be a dead-end for your traffic. First take care of what your customer wants: simple navigation, a sense of security, easy and intuitive processes, lots of help, great customer service – a comfortable, familiar, delightful shopping experience!

Put the horse before the cart, and those horses will be much more inclined to drink the water you’ve led them to.

Five Things You Can Learn From Susan Boyle

Susan Boyle’s fifteen minutes has made her famous. With the power of television and social media on the internet, Susan has become world renown. As of today, 228.176.095x people have viewed the Youtube video of her performance.

What Can You Learn From Susan?

Five Magic Motivation Techniques

“Motivation is a fire from within. If someone else tries to light that fire under you chances are it will burn very briefly.” Steven R. Covey

1. Count every little success. Don’t be so hard on yourself. When you first start writing blogs, it can seem like posts take forever. But with each completion is a success. When the blog is published that is success. Count each step as a success and it becomes easier and easier.

As your sphere of influence gets bigger, new problems will arise. View resolving each new problem as a success and your sphere of influence will grow again.

Are You a Geek?

You are a Geek if you love figuring out all of the technical ends of the Internet, computers and all the latest gadgets. Well, that is certainly not me! Although I most certainly appreciate what they do.

Finding a Computer Geek became a top priority, when my sister, Kathy had run into problems with her webmaster. Now, this couldn’t be your ordinary run-of-the-mill Geek. They had to meet certain criteria: be a WordPress Geek, live in Utah (for hands-on tutorials), willing to clearly answer in a language we could understand, and do the job!