It’s not rocket science. If you want your website to sell more, you have to construct your website so it employs the sales process. That’s what everybody at Future Now and I keep going on (and on) about. Selling is worlds away from allowing customers to buy, and if you aren’t selling, you’re not going to be in business for long.
Yeah, I know the Internet is new, but do you still think thousands of years of consumer psychology got an overnight makeover just because somebody found a different way to communicate? I don’t think so! And you don’t have to take my word. Look at all the consumers who are not buying from all the dot-coms that are failing. So let’s look at what goes into the sales process and how it works in the bricks and mortar world. Translate this to your website, and you will see your sales go up – WAY up.