What does McDonald’s, Apple, and Nike have to do with you and your business?
In 1954, when Ray Kroc drove into the very first McDonalds Restaurant, he saw fast service! Ray took the idea and ran with it. It wasn’t long, and other companies were following Ray’s business model. McDonald’s restaurants served more than 58 million people a day in 2008.
For almost 30 years, Apple has maintained its lead in computer, consumer electronics, and innovative software. In 2008, Fortune Magazine named Apple the most admired company in the United States. Devoted Apple customers boosted sales for 2008 to over 32 billion dollars worldwide.